Conductive Heat Flux
Heat flux — heat flow per unit area — lets you compare insulation performance independent of size.
Fourier’s law in flux form is q = k·ΔT/L. where k is the conductivity, ΔT the temperature difference and L the thickness.
Apply Fourier’s law per unit area.
Results
Multiplying the flux by the area gives the total heat rate. A lower conductivity or greater thickness cuts the flux — the goal of insulation.